Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started with this keyword, aluminum cargo bar, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, baby stroller , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance tie downs, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, for example trailer straps, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.