Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. In the very beginning, I didn’t know better, I started promote the keyword, Sash Chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, sherri hill , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, for instance Chain Binders, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, like this Grade 30 Chains , nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.
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